DynaAds for KCK group
Goal: Get new customers in the field of audit and consulting services
Segment: B2B
KCK group have evolved from a team of auditors, lawyers, IT-specialists – graduates of Moscow State University ’94, into the largest consulting holding for medium and large business in Russia today. The company owes its success, first of all, to the quality of the offered services with sector specialization, which has been marked by many grateful clients who have worked with KCK-group.
DynaAds’s given us one more channel of effective contextual advertising.
Bortnikov Mihail Director of Marketing and PR
Business – analytics
Based on the results of the analysis of the advertiser’s business, there were outlined more than 300 targeted groups of search queries, which allow of 50 themes for articles.
Implementation
1. Technical design
2. Creative design
3. Writing articles
4. Writing advertising text
5. Branding
6. Publication
Elaboration of the advertising campaign
The articles are smoothly elaborated during the first 6 months, and with still further exponential growth.
Efficiency
more than 100 000
TARGETED VISITORS MONTHLY
more than 20
TARGETED APPLICATIONS MONTHLY
1 150 %
ROI
Comment by the client
We began to work with BeneQuire about two years ago. We got interested in DynaAds technology instantly, but we wanted to try its efficiency, so we launched a test advertising campaign. Within the first few months, we saw the first results; we then conducted an evaluation of the traffic and decided to increase the scale of the campaign, extending it onto sub-departments and services. Now we have a representative sampling of the audience allowing us to conduct a full-fledged analysis of efficiency. Our expectations have met indeed: the advertising campaign is evolving according to the forecasts of BeneQuire’s specialists; it has sufficient coverage of the targeted audience; there are the high traffic rate and the visitor-customer conversion. DynaAds’s given us one more channel of effective contextual advertising.
Bortnikov Mihail Director of Marketing and PR